2010 International Truck, Trailer & Equipment Show – Media and Marketing Schedule
Promotional campaign
The
International
Truck, Trailer & Equipment Show is backed by a
promotional campaign that is both specific targeted and unprecedented
in its reach and frequency.
Aimed at three distinct audiences: the local, national and
international heavy duty road transport industry, this campaign will
gather the highest possible visitor numbers to our inaugural show.
The Event and the exhibitors marketing messages will be directed
through a diverse range of mediums, including trade advertising, local
and interstate daily press, as well as via direct mail. Quality
visitors are the target representing large, medium and small transport
fleets through to the owner operator.
Trade Press
A combination of monthly editorial releases and advertising messages
will be circulated in all the leading trade magazines, nationwide. As
well, we have selected specific overseas publications that collectively
represent a 200,000 distribution.
Direct Mail
A multi-platform schedule of direct mail will make up an important part
of our marketing campaign. Databases, gathered from industry
organisations and publications, as well as from the exhibitors, are
being utilised to achieve targeted penetration to the industry’s buyers
– large and small, specialised and mainstream.
Materials such as promotional brochures and flyers will also be sent
out over a six month period leading up to the show, making for a truly
comprehensive direct mailing program. Website and Email Campaigns
An extensive email database will be used to keep all exhibitors and potential visitors up to date with the latest Show news.
Likewise, our website,
www.trucktrailershow.com.au will be continually
updated with important information for both the local, national and
international exhibitors and visitors, as the site is available in nine
languages.
Daily and National Press
Leading up to the event, strip ads will be employed in leading state
and national news papers to spread the word about the Show to millions
of readers.
All promotional and advertising packages are designed to maximize visitor attendance at the 2008 International Truck, Trailer & Equipment Show.
