Promotional campaign
The International Truck, Trailer & Equipment Show is backed by a promotional campaign that is both specific targeted and unprecedented in its reach and frequency.
Aimed at three distinct audiences: the local, national and international heavy duty road transport industry, this campaign will gather the highest possible visitor numbers to our inaugural show.
The Event and the exhibitors marketing messages will be directed through a diverse range of mediums, including trade advertising, local and interstate daily press, as well as via direct mail. Quality visitors are the target representing large, medium and small transport fleets through to the owner operator.
Social Media
Trade Press
A combination of monthly editorial releases and advertising messages will be circulated in all the leading trade magazines, nationwide. As well, we have selected specific overseas publications that collectively represent a 200,000 distribution.
Direct Mail
A multi-platform schedule of direct mail will make up an important part of our marketing campaign. Databases, gathered from industry organisations and publications, as well as from the exhibitors, are being utilised to achieve targeted penetration to the industry’s buyers – large and small, specialised and mainstream.
Materials such as promotional brochures and flyers will also be sent out over a six month period leading up to the show, making for a truly comprehensive direct mailing program.
Website and Email Campaigns
An extensive email database will be used to keep all exhibitors and potential visitors up to date with the latest Show news.
Likewise, our website, http://www.trucktrailershow.com.au will be continually updated with important information for both the local, national and international exhibitors and visitors, as the site is available in nine languages.
Daily and National Press
Leading up to the event, strip ads will be employed in leading state and national news papers to spread the word about the Show to millions of readers.
All promotional and advertising packages are designed to maximize visitor attendance at the 2012 International Truck, Trailer & Equipment Show.
