ITTES launches first ever TV commercial
Posted on Thursday 12th, January 2012.We are thrilled to announce the launch of our first ever ITTES TV commercial, which is set to air in March.
Portraying the magnitude and scope of this greatly anticipated transport event, the commercial will feature footage and highlights from the 2010 event. Demonstrative and static displays will be highlighted, treating viewers to just some of the billions of dollars of new-age equipment they can expect to see at this year’s event.
With 2012 the first time the show will focus on promoting to the wider general public, mainstream media outlets such as TV and radio will form part of the marketing mix. We are thrilled to continue our partnership with SEN1116 and welcome Triple M on board.
In addition, the campaign is set to incorporate a large print media element in quality trade magazines, truck fleet curtain advertising, specifically targeted direct mail campaigns and high-profile website promotions. These elements will coincide with daily press and broadcast opportunities, ensuring the show is exposed to the widest possible audience. The increase in promotion will escalate crowd numbers and significantly benefit exhibitors.
View the 2012 commercial here.
